This research article focuses on the influence of Internal Market Orientation (IMO) on results by means of the mediating role of employees’ satisfaction, trust and commitment.
This marketing research article focuses on internal market orientation (IMO) and its influence on the satisfaction of contact personnel of the bank industry.
A marketing research article, called ‘Internal market orientation and its influence on organisational performance’, that it is focused on the relationship between internal marketing and organisational performace.
