Investigació en marketing

Investigació en marketing: articles (research papers)

Explanatory factors for the purchase of local food in a context of global environmental and economic uncertainty: An application of the stimulus-organism-response model

Abstract

In recent years, a growing number of consumers have become aware that they can use their purchasing behaviour to promote environmental sustainability. This trend explains the prominent role of local food purchasing and the academic attention paid to such behaviour. However, academics studying local food have called for deeper analysis of the antecedent factors in decisions to purchase such products. The present study addresses this gap by considering, in an uncertain global context, the explanatory role of elements related to environmental and economic issues.

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The relationships between citizens’ perceptions of corporate political activity and their health risk perception

The study focuses on residents who live near a polluting industrial complex. The results show that each corporate political activity (CPA) strategy adopted by corporatins in a Spanish petrochemical complex influences citizens’ health risk perception in a different way. Finally, we offer theoretical and practical implications of citizens’ health
risk perception in a context with corporate political involvement.

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Multirooming: Generating e-satisfaction throughout omnichannel consumer journey design and online customer experience.

The objective of this research is to analyze how omnichannel consumer journey design (OCJD)
influences the online customer experience (OCE) and e-satisfaction in consumers’ multirooming
behavior (searching for information in online and offline channels and purchasing the product online).

The article was written by the following Associate Professors at Jaume I University: Miguel Angel Moliner Tena and Vicent Tortosa-Edo.

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