This research article focuses on the influence of Internal Market Orientation (IMO) on results by means of the mediating role of employees’ satisfaction, trust and commitment.
This marketing research article focuses on internal market orientation (IMO) and its influence on the satisfaction of contact personnel of the bank industry.
A marketing research article, called ‘Internal market orientation and its influence on organisational performance’, that it is focused on the relationship between internal marketing and organisational performace.
El projecte de marketing social que l’alumnat ha de fer a l’assignatura optativa de 4t d’ADE i del doble grau d’ADE i Dret suposa aplicar una metodologia d’aprenentatge-servei. Aquest projecte es va iniciar al curs 2017-18 i aquest curs 2022-23 continúa amb la mateixa filosofia que la del curs anterior i que la resta de cursos des del seu any d’inici.
